Yessica has over 15 years of experience in the pharmaceutical industry and in social impact initiatives. She studied Economics at the Instituto Tecnológico Autónomo de México (ITAM) and holds an MBA from Stanford University. She began her career at a major pharmacy chain in Latin America, where she eventually led international operations. Additionally, she founded Fundación Niños de Eugenia, a nonprofit organization that has provided a home to over 500 children in Mexico over the past 20 years.

Her most recent venture, Dr. GoodPrice, was born out of her desire to make quality healthcare more accessible in the United States, offering a professional, warm, and empathetic environment. The motivation behind this project came from witnessing the challenges many people face in accessing healthcare in the country. Yessica lives in Miami with her husband and three children.